How much does a B2B website cost in Europe in 2026?
A practical explanation of B2B website pricing, project boundaries and the questions to ask before comparing proposals.
There is no honest answer to “how much does a website cost?” until the job the website must do is clear. A five-page brochure and a multilingual B2B sales website with CRM integration and content migration may look similar above the fold. Their workload and business risk are entirely different.
What you are actually buying
A professional project is more than design and development hours. It includes problem discovery, information architecture, content, the user journey, technical architecture, testing, analytics and launch.
If these stages are not named in a proposal, they will either be skipped or return as additional cost later.
The main cost drivers
The biggest drivers are the number of unique templates, content readiness, languages, integrations and migration risk. Twenty articles using one template are not the same as twenty unique service pages.
- information architecture and wireframes;
- custom design or an adapted design system;
- Payload CMS, commerce, accounts or other content models;
- CRM, payment, accounting and other integrations;
- legacy content, files and SEO URL migration;
- accessibility, performance and device testing.
Codars price ranges
At Codars, a medium-complexity B2B website starts at EUR 5,000 and usually takes 6–10 weeks. More complex projects involving custom logic, integrations or a large content model start at EUR 8,000.
These are not market averages or automatic quotes. They describe our delivery model: a senior team, clarity before development and verification before launch.
How to compare two proposals
Compare the outcome and boundaries rather than the total alone. “SEO” may mean title fields in one proposal and URL inventory, redirects, structured data and Search Console verification in another.
- Who creates the structure and content?
- How many unique templates and review rounds are included?
- What happens to legacy Google URLs?
- How will enquiries and CTA clicks be measured?
- Who supports the website after launch?
- Who owns the code, design and data?
When a cheaper solution is correct
If you need a short-lived campaign page without integrations or organic traffic risk, custom development may be unnecessary. A responsible partner should tell you that before the project.
If the website is part of the sales process, the cheapest offer often moves cost into content rework, manual processes and the next rebuild.